Customers today are overloaded with information and overwhelmed by options. The truth is, product value is so high across the competition that any kind of meaningful product differentiation--at least in the customers'eyes--has all but disappeared. Therefore, between not recognizing product differences, combined with not having any time to spare to investigate what they don't know, the difference maker for many decision makers... is you!The salesperson who is always responsive and completely focused on value will, more times than not, be the one who will stand out from the crowd and get the sale. Combining leading-edge research with a vast amount of field experience, Amp Up Your Sales will show anyone how to become the trusted sales professional who consistently wins new business. Readers will learn how to:• Maximize the value of their selling• Accelerate responsiveness to build trust and credibility• Earn valuable selling time with customers• Shape the buyer's vision• Integrate persuasive stories into their sales process• Build lasting relationships through follow-up and customer serviceThe bad news is, your customers won't understand and appreciate all the advantages of your product. The good news is, they aren't making the decision based on the product, but on you!