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Author(s)
Tsourvakas, George,
Riskos, Kyriakos
Publication year2018
Publication titleJournal of Entrepreneurship and Innovation in Emerging Economies
Resource typePeriodical
PublisherJournal of Entrepreneurship and Innovation in Emerging Economies
The present study investigates the factors that positively influence the efficacy of e-media business models. Taking into consideration the extant literature that mentions the ineffectiveness of the subscription model, we try to investigate new factors that contribute to the success of e-media business models. Based on previous research, we examine the following five factors: specific content, innovation, multiple revenue sources, interactivity and media brand communities. In-depth case study analysis of three successful e-media companies is conducted in order to define whether each of the factors is considerable for e-media business models or not. Our results indicate that specific content, innovation, interactivity and media brand communities constitute significant features for e-media models while multiple source revenues are not a necessary factor for success. Finally, based on our results, various suggestions are proposed for entrepreneurial companies.
Language(s)English
pISSN23939575
ISSN23939575; 23949945
DOI10.1177/2393957518782040
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